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The Curse of Knowledge

By Bruce, on November 25th, 2011%
Crow on railing

The Curse of Knowledge and its hazards in writing promotional materials. (Or why it’s a good thing to have a good friend that’s not in your particular field! . . . → Read More: The Curse of Knowledge

Leave a comment   marketing thoughts, projects, social media

Thoughts After Attending Arts Reach 2010

By Bruce, on November 8th, 2010%

I was very fortunate to attend the National Arts Marketing & Development Conference in Los Angeles (Oct 21 – 23), hosted by Arts Reach. Suffice to say I’m planning to attend again next year and hope to take a few other CL staffers with me! . . . → Read More: Thoughts After Attending Arts Reach 2010

Leave a comment   Arts Reach 2010, social media   ,  

iTunes 10 & Ping: View from an Artist Other Than Ga-Ga

By Bruce, on September 2nd, 2010%

My worry is that because we’re “small potatoes” and not at the artistic level of such luminaries (?) as Coldplay and Lady Ga-Ga, we may be unable to create and manage our Ping artist profiles ourselves. . . . → Read More: iTunes 10 & Ping: View from an Artist Other Than Ga-Ga

Leave a comment   iTunes Ping, social media   , , ,  

Re-imagining the whole PR thing

By Bruce, on February 7th, 2010%

Brucecat Blvd in winter

Encounters this past week got me thinking about Public Relations for “classical” arts groups, and the challenges we all face in trying to get the word out to an increasingly uninterested world. It’s a challenge for those of us striving for media coverage, because if it’s a choice between Beyonce’s . . . → Read More: Re-imagining the whole PR thing

One comment   social media   , ,  

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